Q&ACategory: OthersWhich Facebook ad format should I choose for my startup language center?
jasmine asked 12 months ago

Hi Kodorra,
I have opened a language center recently and I would like to do facebook advertisement.
Facebook offers a few different types of ads.

  • Carousel: Create an ad with two to 10 scrollable images or videos
  • Single image: Create up to six variations of your ad using one image each at no extra cost
  • Single video: Create an ad with one video
  • Slideshow: Create a looping video ad with up to 10 images

I want to give information there is 20% discount who saw the advertisement. 
Thank you for your time in advance.
Best regards,
Jasmine Lee

1 Answers
Melvin Wong Staff answered 12 months ago

Thanks for the question Jasmine,

If you decided to use images, I’d suggest that you ensure your image is engaging and compelling. Here are few tips,

  • Use human faces in your images. People like to look at other people, especially females since males and females both like to look at females. We males, we generally don’t look at other men. 🙂
  • Show emotions, expressions on their faces. Since you’re running a discount promotion for a language center, you may think of expressions such as excited, happy, thrilled, etc.
  • For the choice of race? This depends on countries. But for learning language program, I’d suggest showing a foreign person and a local person. Which implies the foreigner is the teacher teaching the local student their language.
  • But remember that you should NOT have more than 20% text on your images –  read this rule from Facebook.
  • To find copyright-free stock photos, try Pixabay, Unsplash, Pexels, LibreStock, or even Flickr but check the license of each photo.

For the Facebook ad format, I’d suggest video than image. Below are my recommendations.

  • Carousel: No, since you don’t have multiple products or portfolio to show.
  • Single image: Yes, follow the tips above.
  • Single video: Even better. By the way, try out the Facebook Video Creation Kit shown below. It’s really easy to use to create simple videos using still images. Here’s a YouTube demo on how it works.

    Facebook Ad Video Creation Kit

  • Slideshow: No, I don’t think this is suitable for your business. Same reason as carousel. And people don’t stay that long on a particular news feed section. They scroll all the time so they will miss your slides.


Melvin Wong Staff replied 11 months ago

Hi Jasmine,

Just checking in to see if you need more assistance. If you need more help on this matter, don’t hesitate to leave a comment here. Or you may open a new private question.