Answer for Is there any standard format for blockchain business proposal?

Hi Jasmine,

Good question. When you mentioned blockchain business proposal, I’m assuming you are referring to blockchain or ICO (Initial Coin Offering) whitepaper. Below are the definitions of blockchain whitepaper and business plan. I’m using a business plan as a comparison as I believe most of us are more familiar with that document and it helps us to understand the true nature of a whitepaper if we have something to compare it to.

  • A blockchain/ICO whitepaper is an authoritative and persuasive in-depth document that informs readers about a business and technical plan to use cryptocurrency and/or blockchain technology to solve a problem.
  • A business plan is a persuasive business document to inform its readers about the plan for a company to sell its product or service to its customers in order to make a profit.

Below is the comparison between the contents of a blockchain whitepaper and a business plan.

Difference Between Blockchain ICO Whitepaper and Business Plan

For a whitepaper, you should elaborate more on the technical aspect of your idea. Things you should cover are the overall architecture, use of blockchain technology, technical methodology, use cases and more. To illustrate further, below are some examples of blockchain and ICO whitepapers.

  • Bitcoin whitepaper  – The first whitepaper was ever written about blockchain. It was written by Satoshi Nakamoto.
  • Filecoin whitepaper – A highly technical blockchain whitepaper from FileCoin – a decentralized file storage network. It’s like Dropbox where you share your PC storage space to earn their coins. They raised USD257 million just with that single idea.
  • World of WiFi ICO whitepaper – A highly business oriented ICO whitepaper that raised USD20 million for their blockchain project.


Melvin Wong

Melvin Wong is the Founder of Kodorra. He's an award-winning entrepreneur with global business experience in 17 countries covering U.S, Europe, Asia and South America. Melvin sold his online sports games company to an American/Japanese company in Los Angeles.

Having been a speaker, mentor and judge at numerous entrepreneurship events and competitions, Melvin embodies the “pay it forward” principle where he finds time to educate and assist upcoming entrepreneurs and professionals to be all they can be.