How to Use Storytelling in Business

How to use storytelling in business

We all know that we are captivated by stories such as fairy tales and the latest action hero flicks. But how do you apply the same concept of storytelling in business to fascinate your customers? This course introduces the art of storytelling and offers simple-to-use techniques that you could practice in your business.

Learn how to use storytelling in different aspects of your business such as corporate identity, marketing, business presentation, meetings and more. Learn the anatomy of a great story and how to utilize it to create a memorable impact on your business or product.

What Will I Learn?

  • Discover the benefits of using telling a story in business and why you should start practicing it.
  • Understand the anatomy of a great compelling story.
  • Know easy techniques on how you could weave storytelling in your business communications.
  • Learn how to quickly replace boring corporate content or statistics with stories to move your audience.
  • Find out how to use anecdotes in your everyday business meetings and conversations.
  • Experience some case studies on how successful organizations such as the US government and World Economic Forum have used storytelling to their advantage.



  • No experience required whatsoever. Just sit back, relax and enjoy the stories.

Course Content

Time: 1 hour

Curriculum is empty


Melvin Wong is the Founder of Kodorra. He's an award-winning entrepreneur with global business experience in 17 countries covering U.S, Europe, Asia and South America. Melvin sold his online sports games company to an American/Japanese company in Los Angeles.

Having been a speaker, mentor and judge at numerous entrepreneurship events and competitions, Melvin embodies the “pay it forward” principle where he finds time to educate and assist upcoming entrepreneurs and professionals to be all they can be.



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