Definitive Guide to Content Marketing

Guide to content marketing
21
Aug

Coming Soon

Consumers are growing tired of looking at ads and you’re frustrated with seeing flatlines in your business growth. If you’re looking for other alternatives to market your business, you should highly consider content marketing. It is a marketing technique of creating and distributing compelling content to serve your target market with the ultimate aim of driving sales and revenue in your business. In this course, you will learn how to inform, educate or entertain your target customers with content that creates awareness about your product or service. It also offers real-life examples and case studies from companies that made effective use of content marketing to grow their businesses.

What Will I Learn?

  • Discover the benefits of content marketing and why you should consider it for your online business.
  • Know the types of content formats that you could use for content marketing.
  • Learn how to use the different types of content formats.
  • Understand the different stages of content marketing.
  • Learn how to combine content marketing with social media and SEO (Search Engine Optimization).
  • Know how to create content with minimum cost with premium-quality free online tools.
  • Learn with examples from successful companies that used content marketing to their superior advantage.

 

Requirements

  • Basic marketing knowledge.

Course Content

Time: 2 hours

Curriculum is empty

Instructor

Melvin Wong is the Founder of Kodorra. He's an award-winning entrepreneur with global business experience in 17 countries covering U.S, Europe, Asia and South America. Melvin sold his online sports games company to an American/Japanese company in Los Angeles.

Having been a speaker, mentor and judge at numerous entrepreneurship events and competitions, Melvin embodies the “pay it forward” principle where he finds time to educate and assist upcoming entrepreneurs and professionals to be all they can be.

  

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