3 Proven Methods To Find Your Business Name

Proven Methods To Find Your Business Name

Sometimes, you must be hard-pressed to come up with a name for your upcoming business or startup. It’s naturally the first few painful tasks that you must endure besides framing a sound business idea. The common things that you need to pay attention to are,

  • Should not have more than five syllables. 4 or less is the best.
  • Should be simple to pronounce and spell even on the phone.
  • Find a name that is unique and distinctive, but not offensive.
  • Ensure the domain name is available for purchase.

Having said the above, here are some techniques to brainstorm for that elusive company name.

By Association

You will need to be a little bit creative to do this right. Your business name needs to have a perfect reflection on the kind of products and services you want to offer. Think of words that define your business, make sure they are precise while still dwell on the simplicity. Merge them with words associated with people, places, and feelings. Twist them a little to add traction, and you will end up with a unique and attractive business name. There are quite a number of companies that have used this method and have successfully come up with some of the best business names. These companies include the likes of,

  • YouTube
  • WhatsApp
  • SocialPilot
  • CrowdFire
  • Udemy
  • Adwords
  • Adsense

By Connection

You can as well take another course and use connectors to try and come up with a suitable business name. This method is also very effective to act as a fix when your desired business name is already taken. If you explore this method well enough, you will end up with a potential business name that. Use of connectors is a very effective method that has proven worth it to certain companies. There are a bunch of connectors to pick from such as,

  • Mate
  • Street
  • Hub
  • Central
  • Zone
  • Brite
  • “sters”
  • “ers”
  • “ian”

Examples of such companies that have successfully used this method and have achieved exemplary recognition include,

  • HubSpot
  • StubHub
  • JobStreet
  • Hooters
  • Fiverr
  • Friendster

In domain name context, you could think beyond the box and deploy a verb in front of the word if you find the domain name that you want has been taken. This tends to give a perfect blend when done well and works perfectly with almost any words. Companies who have used this idea have ended up with cool and interesting business names. It is a matter of getting creative with what you have and ending up with what you want. Take a look at these domain names below.

  • Get – getpocket.com
  • Be – beximple.com
  • Fly – flyemirates.com

By Use of Foreign Name Play

At times foreign names sound catchy and attractive. If you once bumped into a cool foreign name and just brushed it off, its time you revisit it. It might just be the right word you are looking for all this time. Foreign business names tend to have a unique taste and attractive sound. Just make sure you use it in the right way, and you will be grateful because it’s extremely unethical to use an abusive or an offensive name.

Another thing you should put in mind is to try and make sure that the name will catapult your business towards the right trajectory. Some great examples are,

  • Milo— ancient Greek wrestler
  • Nike— goddess of victory
  • Haagen-Dazs—Danish name for an American ice-cream brand
  • Hyundai—means modernity in Korean
  • Nivea—Nevious is snow white in Latin
  • Samsung—”sam” is three “sung” is star, meaning three stars in Korean

You will notice that the above companies didn’t just pick random names, but their brand choice was very strategic. They made sure the names had a meaning related to products or services they offered. Try such a trick and be the next Nike, a name widely known from all corners of the world. As much people never pay too much attention to this method, it is quite effective.


As much as many people think that coming up with a witty domain name is quite a task, there are so many methods available to make it very simple. Finding the right business name just require a little bit of creativity coupled with twisting word and you will find yourself with a mind-blowing idea. In one way or another, you will just find a method that will end up giving you that business name that you desire.

Still need help to find a business name? Take this business naming course and you’re done in no time!

Melvin Wong

Melvin Wong is the Founder of Kodorra. He's an award-winning entrepreneur with global business experience in 17 countries covering U.S, Europe, Asia and South America. Melvin sold his online sports games company to an American/Japanese company in Los Angeles.

Having been a speaker, mentor and judge at numerous entrepreneurship events and competitions, Melvin embodies the “pay it forward” principle where he finds time to educate and assist upcoming entrepreneurs and professionals to be all they can be.


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